Publicity is essential for businesses and individuals alike, yet few understand exactly what it entails. Publicity can take many forms, but ultimately serves to draw attention towards your business, person or brand.
Modern publicity has evolved with the advancements in technology and social media. Old school publicists would charge you thousands of dollars each month just to see where your ads might land – regardless of whether or not any results were visible. Furthermore, they offered no assistance when it came to online performance (SEO, web development, backlinking, etc.).
Instead of leaving placement to chance, Loaded Media guarantees placement in major magazines. They also execute online strategies to boost your presence and performance online. All the publicity in the world won’t matter if no one can find your website; so you can rest easy knowing that actual results will follow.
Loaded Media is the go-to public relations agency in Los Angeles that utilizes cutting-edge technology for all sorts of publicity needs. While other out-dated publicity firms have folded and shut down, Loaded Media continues to thrive through innovation and is revolutionizing modern publicity practices. No wonder why they have quickly become the number one publicity agency in LA!
What Sets Loaded Media Apart From Other Agencies
At Loaded Media, we prioritize three elements: branding, online presence and publicity itself. Each is equally essential and cannot be fully optimized without the other two. In this blog post we’ll be explaining how Loaded Media approaches these three aspects of modern-day publicity.
Brand Trajectory
Brand trajectory is one of the most overlooked and essential elements for any business. When you sign on as a client, we will do an in-depth analysis of your brand goals to understand what we’re aiming for – never starting services without having a clear purpose in mind. This part usually takes around 3-5 hours with the client and always comes to fruition.
At our publicity agency, we approach brand trajectory differently than other agencies. Every client has different goals in mind when creating a comprehensive action plan to reach those objectives. It’s essential that we get an accurate understanding of where you want your brand to go in order to craft an effective action plan with specifics like where articles should go, how they’re written, how SEO will be applied – plus much more!
Once we define your brand trajectory, we conduct an up-to-date analysis of brand information and take a deep dive into current analytics. This includes research on your current website, ranking, SEO, marketing strategies, brand info and demographics – giving you another perspective on things you may have overlooked or ignored. While web analysis can be complex, our goal is to simplify it for you so it’s understandable by anyone.
At this stage, we know where you are and where you want to go. Now we need to figure out how we’re going to get there. We will create your comprehensive brand trajectory plan by reverse engineering the direction in which you want your business to take. This document includes all our services such as magazine placements, website development, SEO optimization, press releases, etc. Together we’ll continually adjust and improve in order to reach our objectives.
Online Presence
Online presence is where Loaded Media truly makes its mark in modern-day publicity. With the rapid growth of internet and social media platforms, having an online presence has never been more crucial. More businesses and individuals are offering their services online to reach a wider audience; without one, your business may struggle to stay afloat. In today’s competitive marketplace, having an online presence could be the determining factor when it comes to exposure for your brand.
Google Search
Are you the top result when someone searches your name or business on Google? Or does another name or business appear instead? Being the top result from a Google search is more important than you might think; most people won’t even scroll past the first five results. If your listing appears on page two of results, chances are good that nobody even noticed you existed! Loaded Media helps boost your Google rankings through multiple strategies.
Google Knowledge Panel
One often-overlooked but important element of Google marketing is the Google Knowledge Panel. This small bar appears on the sidebar and provides a brief summary about each person or business listed. Credibility-wise, this badge serves as Google’s own verification badge – essential when competing against other brands. Unfortunately, creating these panels can be complicated; only Loaded Media knows how to create them correctly and have them appear within two days on Google Search.
SEO
Search Engine Optimization (SEO) is an ever-evolving algorithm that displays relevant search results when someone searches online. This can drive free, unpaid traffic to your website or profile. While it may be tempting to neglect this aspect of success, SEO remains one of the key determinants.
Loaded Media excels at optimizing your SEO. They will even revamp or build your website from the ground up, including keywords related to search engine visibility (SEO) and links to other websites. Everything related to your brand will be included on each website, online article and press release created specifically for you by Loaded Media.
Social Media Management
Social media has forever altered the public relations landscape, for better or for worse. Neglecting this aspect or leaving nonprofessionals in charge is a huge mistake. These accounts require special care and results can be challenging to come by; even well-established brands’ public image can be damaged within minutes.
Maintaining and building your social media presence is vital to building and expanding your brand. Agencies cannot ignore its growing impact on publicity. Loaded Media offers full management of all your accounts, taking care of posts, tweets, stories and media materials so you don’t have to worry about that part of your brand. Plus we can guide you through getting that coveted verified checkmark – something all brands should strive for at minimum.
Marketing
Marketing and publicity are often confused. Publicity involves the promotion of a business and client, while marketing involves advertising and selling your services. The two functions in tandem to achieve the same end.
Loaded Media offers comprehensive marketing solutions to help you meet your brand objectives. These include Google advertising, media buys, social media marketing, YouTube marketing and much more.
Web Design and Development
Sure, we can increase your engagement on the web. People click on profiles and learn more about your business but that all comes to a halt if your website looks terrible. We will revamp your website with both front-end and back-end updates as well as add all necessary SEO features for maximum efficiency.
Your website not only looks professional, but it also establishes you as a trustworthy business. Professional-looking sites will surely leave potential clients impressed by its aesthetic appeal; they may be more inclined to purchase your product or service if it looks appealing.
Publicity
If you’re a brand, business, or individual looking to grow their audience, publicity is essential. Even if your product and service are top-notch, without publicity your business cannot reach its highest potential and revenue potential. When publicity is added into the equation, however, your chances for success can truly soar.
In addition to all the modern methods for public relations, we know traditional tactics too. Magazine placements and press releases are guaranteed; let us get your name out there so it can further build your online presence and brand recognition.
Publicity has undergone a radical transformation, and Loaded Media’s comprehensive publicity toolkit is the answer to help people reach their objectives. In today’s rapidly-evolving world of marketing and digital technology, Loaded Media’s services are tailored to help individuals reach their objectives.
Performance
Loaded Media is committed to being open and honest about data and results. Tracking is our number one priority; at the end of every month we provide you with a report covering all data – including SEO, Social Media, Website.
Performance, Article tracking and more – we provide stats on everything to give you insight. This data can be invaluable for SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). With that information we use it to alter your brand trajectory in line with specific goals.
What to Expect from Loaded Media
After one month with Loaded Media, you will have all the elements necessary to establish yourself as a legitimate brand and business. Your striking online and social media presence, magazine placements, Google information panel, polished website, and comprehensive press kit will set you apart from competitors both in terms of search results as well as sales. Yes – that’s right: number one in your field!
Imagine working with another publicity agency. Results aren’t guaranteed, and you will have to pay them in order to access their services and see which magazines take your work. There is a cost associated with both options – there is an upfront payment for their services plus they determine which magazines will accept your work.
Why take that chance when our methods guarantee results? Why risk all that money for nothing? Invest in something with confidence knowing your efforts will yield rewards. Don’t leave money on the table; our methods guarantee results!
Publicity can be an expensive venture. However, if you truly believe in taking your business to the next level, then spending money to make money will soon become a part of you. Once you see what can be achieved with our help, you’ll wish that you had invested earlier.
Why Loaded Media is the Best Public Relations Agency in Los Angeles
If you want to take your business to the next level, there is no other choice but expansion.
At Loaded Media, we specialize in both traditional and digital publicity. We know how to build your business from the ground up so you can reach your highest potential and make more money than ever. Through market research and a tailored publicity plan, we are turning your company into an unparalleled empire.
Sure, we may have revealed some of our secrets. But no one else can do what we do – there’s no other company like ours. Our methods may be tried but never duplicated. Not only do we carefully craft a path tailored for you specifically, but we also take care of all the hard work so you can focus on developing your talents and brand.
Loaded Media is proud to be situated in the heart of Los Angeles, where many publicity agencies come and go. That is what sets us apart – and most importantly, that is exactly how we will set you apart too!
