In this article, we’ll explain how to get your brand or business’ Google Info Box displayed on the right side of search results and why it is essential for digital success. Let’s dive in and show you how easy it is to achieve this status on Google!
What is a Google Knowledge Panel?
Google’s Knowledge Panel — also referred to as the Google info box or knowledge panel–is located on the right-hand side of search results when you type something important like “Tom Cruise,””potato,””solarium,” or even “dolphins”–provides details on people, places or things you search for. This data is powered by Google’s Knowledge Graph – its vast virtual encyclopedia of facts. Other sources for information included Wikipedia, CIA World Factbook, Google My Business and website schema markup.
Google Knowledge Panels are meant to be user-friendly. Designed to assist search users quickly gain insight on a particular subject, these panels usually include a title, brief summary of the topic, pictures and key facts like when celebrities (e.g. Tom Cruise) were born (July 3, 1962) or their height (5’7″) as well as links to social media profiles and official websites of public figures, businesses or other press outlets.
What is the Knowledge Graph?
Google boasts that their Knowledge Graph contains over 3.5 billion facts related to over 500 million entities. Instead of relying solely on keywords, it surfaces information from various websites. Google determines which facts are pertinent for each item by analyzing user search habits in aggregate. Furthermore, the Knowledge Graph also depicts relationships between various entities; for instance, if a notable person has an influential relative or spouse. This is how you get access to a Google Knowledge Panel!
Why is it important to have a Google Knowledge Panel?
Are you trying to figure out how to obtain the Google Knowledge Panel for artists or get verified on Google? With 20 percent of all searches ending in a click, the knowledge panel dominates the front page on both desktop and mobile. According to Jumpshot research, 62% of mobile searches were no-click in June 2019; that is, less than half of all Google clicks result in clicks. It has been noted that people under 25 years old were 220 percent more likely than older adults (aged 50+) to consider their query answered without clicking any result within Google.
If your company or brand already has a knowledge panel or wants to create one, you might not be wondering how to get one on Google. Not only does it stand out in search results – particularly among younger search engine users – but Google users expect them on the right side of search results; without one, your business may appear less legitimate. Furthermore, not having your Google knowledge panel available could cause confusion and necessitate hiring an expert for digital marketing management.
Knowledge panels are essential when it comes to voice queries. When a search user makes a voice query, the response usually comes from their knowledge panel; data shows that 71% of US consumers prefer using voice searches over typing. That is why knowing how to access Google Knowledge Panels is so essential.
Google is in the process of expanding their knowledge panel in order to make it even more prominent on search engine results pages. They are testing a scrollable knowledge panel which will feature previews of Google Image search results within it.
How to Get a Google Knowledge Panel
Google Knowledge Panels are automatically generated when users search for people, places and things (or “entities”) in the Google Knowledge Graph. Google says these panels stay up to date automatically as information changes on the web; however, you can get one too if you know how to obtain one. That is why we will demonstrate how to get a Google Knowledge Panel.
Google Knowledge Panels come in two varieties: local panels and brand panels. Finding out how to get a Google knowledge panel is just the beginning; local knowledge panels only appear for businesses located nearby, while brand knowledge panels appear across search results globally (if a company has a Wikipedia page), with Google selecting who gets them; while with local panels businesses must take certain steps to qualify on their own).
To get Google to display a local panel for your business, you must first set up a Google My Business account. Verifying that you own the business allows for adding all pertinent information about it – photos, address, telephone number and hours of operation. Verifying with Google Search Console helps as well; though verification does not guarantee an access panel. Google also considers whether the business is relevant and has a high-authority domain name.
Google is the ultimate judge of who gets a brand knowledge panel, making it highly competitive for brands or companies to acquire one. Google decides if your business or brand merits such recognition based on how well-known you are and the amount of authority and influence your brand possesses. If your brand already has its own Wikipedia page, odds are good that they’ll also have access to this exclusive resource.
Google knowledge panel for person
If you want a Knowledge Graph (from which Google sources the knowledge panel), having an authoritative Wikipedia page that has been peer-reviewed and includes images and citations is key. How do you achieve this status? By getting online publications to write about you. Doing so provides authoritative references that can be cited within Wikipedia.
Note that you do not necessarily need a Wikipedia page in order to have a personal knowledge panel. If you are an established expert in your field with multiple publications supporting your authority, then having such a page could be beneficial for you.
Youtube is owned by Google
Google draws information from various sources, such as YouTube. Therefore, creating a page and maintaining an online presence on this platform could be beneficial.
Another component to success in the knowledge panel game is being active on social media. Your online presence helps Google learn more about your brand, while helping establish visibility and authority as a brand – both crucial factors when applying for knowledge panels.
Another essential step toward gaining access to Google Knowledge Panel is implementing structured data on your website. One major answer for how to get a Google knowledge panel is Schema markup language.
Using Structured Data for Branded Knowledge Panels
The initial step is to identify the “entity home.” This refers to the webpage Google relies on for authoritative knowledge about an entity; ideally, this should be on your site like this article on Public Utilities where you have complete control over all information provided rather than relying on Wikipedia pages with limited control over content provided. You may think your homepage would make sense as an entity home; however, it would actually be best for it to be an About Me page instead.
The second step is to provide a brief description on the entity home page. Divide this data into clearly delineated sections with straightforward facts and straightforward headings, then implement schema markup so that this data is communicated in Google’s “native language.”
What is Schema?
Schema markup should include links to authoritative sources that discuss your company. Only use this if you want to stop wondering how to get a Google Knowledge Panel. According to semrush, an ideal situation would be an infinite loop of information which validates itself with the entity’s home – however, this raises many questions.
How to Claim Your Knowledge Panel
Once you have your Google Knowledge Panel set up, the verification process is almost complete. Simply follow Google’s guidelines here for verification, then you may suggest any edits to it as desired.
Common Problems with Google Knowledge Panels
- Personal knowledge panels – There may be any number of people who share the same name, which can lead to confusion. That’s why the use of structured data is important.
- The folly of relying on Wikipedia – Learning how to get a Google knowledge panel can be more challenging than simply understanding how your company’s Wikipedia page works. Most companies with an established Wikipedia page will usually feature an integrated knowledge panel as well. However, getting a Wikipedia page cannot be your sole strategy for obtaining a knowledge panel: if Wikipedia admins ever delete your page, your knowledge panel will also vanish. Furthermore, inaccurate information on Wikipedia could prove problematic. In 2018, the California Republican party’s knowledge panel briefly listed their ideology as Nazism; this was due to someone editing its Wikipedia page. According to Google SearchLiason (@searchliason), both organizations usually detect such vandalism but these systems failed in this instance. As a result, inaccurate information appeared in thousands of search results before being corrected.
- The danger of misinformation – People complain that getting false information removed from Google’s knowledge panel can be a lengthy and laborious process that could take months or even years. Just getting access to this platform is only the beginning; bad actors could potentially exploit its algorithms as demonstrated in 2018, when French president Emmanuel Macron’s knowledge panel contained an anti-Semitic nickname before it was brought to Google’s attention and removed.
Loaded Media is All About Google Knowledge Panels
At Loaded Media, we understand the importance of knowledge panels for online credibility. Let us take care of this search for you by explaining exactly how to obtain a Google knowledge panel quickly and easily – no hassle included! As an industry leader in online presence services, Loaded Media can also help get you a Wikipedia page and garner enough media attention to get on Google’s radar – all without the stress or hassle. With our included service package options, let’s put an end to this how-to get a google knowledge panel mystery once and for all. Let’s make getting one easy!