All The Benefits of a Full Service Creative Advertising Agency At A Fraction Of The Cost
Looking for a California advertising agency? You might be better off letting a digital publicity agency like Loaded Media handle your advertising needs.
All The Benefits of a Full Service Creative Advertising Agency At A Fraction Of The Cost
Looking for a California advertising agency? You might be better off letting a digital publicity agency like Loaded Media handle your advertising needs.
Who needs a full service creative advertising agency?
If you’re a fan of the TV series Mad Men, you probably have big, romantic ideas about the advertising industry and how it works. Full service creative advertising agencies like Mad Men’s Sterling Cooper do still exist in the 21st Century. Nevertheless, the world has changed quite a bit since the 1960s, and the nature of advertising has changed along with it.
In Don Draper’s era, print, radio, and TV were the main venues for ads. Nowadays, digital platforms – Google ads, Facebook, Instagram, etc. – have made targeted advertising accessible to everyone, and the rules are completely different.
If you’re a massive corporation like Amazon or Toyota looking to drop millions of dollars on a coveted Super Bowl ad spot, you do really need a full service creative advertising agency. These agencies have the infrastructure to recruit A-list talent, negotiate with TV networks, run multiple rounds of focus groups, and so on. But these are expensive services the average business either doesn’t need or can’t afford.
Mass market advertising and the Super Bowl
The reasons companies spend so much money on these ads are fairly easy to understand. First, in an era of increasingly fragmented audiences, the Super Bowl is still the most watched event on television, drawing over 208 million viewers in 2022. That’s roughly two thirds of the entire U.S. population, so whatever you’re selling, you’re going to reach a lot of potential customers.
The other big advantage of Super Bowl ads is prestige. Over the last several decades, the ads themselves have become part of the show. It’s where big advertising agencies in Los Angeles, New York, etc. bring their A-game. Having a well-received Super Bowl ad is a point of pride for both the advertiser and the agency. Even the act of running the ad signals to viewers that your company is in the big leagues.
Even better, Super Bowl ads now draw their own media coverage, providing advertisers with bonus earned media (i.e. media coverage you don’t pay for directly).
Advertising for the rest of us
But suppose you’re not Amazon or Pepsi, and all you’re looking to do is maximize your ROI on a more reasonable ad budget. 15 years ago, your options would have been more limited. But now with the power of micro-targeted digital ads, you can do much more with less. And you definitely don’t need a full service creative advertising agency to do it.
Advertising with Loaded Media
Loaded Media is a comprehensive digital PR and marketing agency that can help you make the most of digital advertising at a lower cost than the average Los Angeles advertising agency. On top of that, we offer other crucial services like web development, SEO, and social media management. We can even teach you cool little tricks to gain marginal advantages – for example, you can boost SEO by leveraging common autocomplete typos like “advertising agency in Los Agency”.
Of course, advertising in the physical world is far from dead, and we can help you with that too. Print and billboard ads can be very effective in some cases, and we’ll help you decide what’s best for your budget and needs.
Perhaps the biggest advantage of choosing Loaded Media is our two feature articles per month guarantee. Sure, you could spend $6.5m on a Super Bowl spot and read about it in the paper the next day. Or you could just hire us and read two full magazine articles about yourself and your brand. We’re pretty sure the math is on our side.
What OUR CLIENTS Say About Loaded Media
“Launching a brand new restaurant is no joke. When we first opened, customers raved about our food, but word-of-mouth still wasn’t drawing in new business quickly enough.
Then we hired Loaded Media to rebuild our website. The new site looks beautiful, but even better was the SEO optimization they did behind the scenes, which bumped us up in Google searches and increased overall traffic to the site by 500%. Our business is now thriving thanks to our gorgeous new website!”
Traci Phan Davis
Owner, My Lai Kitchen
“We were looking for a one stop shop to address a variety of marketing needs – web design, graphic design, SEO management, social media, marketing advice, etc. They were concise, great communicators, as well as consistently listened to our needs. I feel like they did a great job capturing what we were looking for.”
Ellig Group
Global Executive Search Firm
“Luxury real estate in Los Angeles is extremely competitive – some of my competitors are literally TV stars. In order to stand out, I needed a website with the same level of classy, luxe aesthetics my clients were looking for in a home. I also needed top-notch SEO to drive traffic to the site in the first place. Loaded Media absolutely delivered on both.
The site is visually stunning, and I’m already seeing results from boosting my Google search ranking via SEO. Thanks, Loaded Media!”
Sokrat Arzumanyan
Real Estate Agent, Broker, & Underwriter