Who has time to juggle all these social media accounts? We do!
Who has time to juggle all these social media accounts? We do!
Back in 2003, before the existence of Facebook, no one could have predicted just how pervasive and important a part of life social media would become. Now, two decades later, social media accounts are absolutely mandatory for any business, organization, or brand.
As you’re probably aware, however, keeping track of those accounts can be a huge hassle. Even tougher is putting out content regularly enough to keep your engagement numbers up. Social media management – hiring a professional manager to update and curate your accounts – has emerged as a significant industry. It’s an attractive solution for those who need social media but simply don’t have the time to keep up with it.
For larger brands, it often makes economic sense to hire a dedicated employee to manage social media in-house. However, this simply isn’t feasible for most smaller companies, so many turn to third party companies for social media management. These managers generally offer a “social media management pricing packages” pdf with different prices reflecting different services or numbers of posts.
There are also multiple companies offering software products to manage social media semi-automatically. Social media management companies often license this software and use it to generate “white label” social media management services reports. These are documents generated by the software but marked with the management company’s logo for branding purposes.
These two concepts are related, but they refer to different things. Social media management is a service to manage the content of your social media accounts and drive up engagement. Social media marketing is a form of marketing that uses social media platforms to create brand awareness and generate business.
Social media marketing also isn’t limited to your own social accounts – influencer marketing and brand collabs are examples of using other people’s social followings to promote your brand (usually for a fee). Social media managers are often involved in crafting and implementing strategies for social media marketing.
For a great example of how unconventional social management can drive up engagement, check out the official Twitter for Steak-Umm frozen steaks. In this case, a somewhat obscure brand of a dated food product (thin-sliced frozen steaks) managed to connect with an unexpected audience of Millennials and Zoomers.
Here at Loaded Media, we recognize that social management needs are as varied as the individuals and companies that need them. Thus, while you can see pricing for most of our services on our Pricing page, social media management is something you’re better off discussing with us in a free 15-minute Zoom consultation, which you can schedule on our Contact page. Or, if you’re in the area, come meet us face-to-face and learn why we’re the best option for social media management in Los Angeles. We tackle Instagram, Facebook, Twitter, and more!
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