Ellig Group Case Study
Loaded Media & Ellig Group
The past 6 months have been a period of great progress for Loaded Media and Ellig Group. With detailed website development and intelligent SEO strategies, we were able to drastically improve the presentation of the Ellig Group’s business online. Our comprehensive approach to modernizing their web presence highlighted the value that our partnership brought to both parties, and further cemented our reputation as an industry leader in digital media. We are proud of what we have produced together over this past period of time, and look forward to continuing our collaboration well into the future.
Client Industry Research
Loaded Media understands the crucial importance of researching a business deeply in order to fully appreciate their key strengths and the environment in which they operate. That is why Loaded Media has invested a significant amount of time and energy into learning about Ellig Group, familiarizing ourselves with the company and the larger business of executive search. This has benefited both parties substantially on several levels, informing our big-picture digital marketing strategy, helping us target search keywords more effectively, and allowing us to deliver exceptional-quality web copy and SEO content. This investment in understanding the business will continue to pay dividends as our relationship continues.
Loaded Media has made significant strides in the ongoing process of updating Ellig Group’s marketing and growing the firm’s footprint in the digital space. Our website redesign has already generated new business for EG, and our SEO campaign will continue to draw both high-volume and high-value organic search traffic to the site, dramatically increasing the firm’s online visibility and laying the groundwork for substantial sales lead generation.
Organic Search Traffic
Previous 130 a month
We stopped doing Ellig Academy articles when Janice requested more relevant traffic to the site.
Stanton Chase – 2.7k a month
Diversified Search Group – 9.9k
Korn Ferry – 99k a month
Lucas Group (who was acquired by Korn Ferry) – 25.3k a month
Keywords Ranking for
If you’re working with a publicity company, you might think that all you need to worry about is getting placements. However, it’s important to make sure that those placements are optimized for SEO. Otherwise, you could be missing out on a lot of traffic and engagement.
Most publicity companies focus ONLY on getting you placements, but they don’t necessarily optimize those placements for SEO. As a result, your articles might not be getting the traffic and engagement they deserve. When articles are optimized for SEO with keywords, they tend to perform much better. In fact, they can even go through the roof.
We are now ranking #1 for "boutique executive search firms". Results above ElligGroup are paying for website traffic for the term.
Ellig Group vs Diversified Search Group
Domain Authority and Backlinking
Domain Authority is a metric that approximates the degree to which Google’s algorithm considers a given site’s content trustworthy and authoritative. In practical terms, a high domain authority leads to higher search rankings across the board, and building domain authority is thus a major goal of SEO. The elliggroup.com website has seen significant improvements in domain authority since the start of Loaded Media’s SEO campaign. After several months of effort, EG’s domain authority score has grown from 30 to 38, a major increase, given that the scale is logarithmic (a good analogy is the Richter Scale for earthquakes – a 5.0 quake is 10x as strong as a 4.0, which is 10x as strong as a 3.0, and so on). This was achieved both by creating new, high-quality content and by backlinking (getting other websites to link to elliggroup.com, which increases EG’s search ranking) When EG engaged LM’s services, elliggroup.com had only 328 backlinks; we have since grown that number to an astonishing 309,000! It’s worth noting that this figure is more than three times as high as that of ElligGroup.com’s major competitor, DiversifiedSearchGroup.com.
I expect this to be in the 40’s on the next cycle report. This is the only way we are going to get those main executive search keywords.