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Do You Need an Earned Media PR Company in 2023?

When it comes to earned media, Loaded Media is the cream of the crop. We’re not just talking bragging here; we have the results to back up our claims. Our earned media PR campaigns have earned us (pun intended) a reputation as one of the best earned media PR companies around. Read on to learn why…

What is an earned media PR company? What is earned media?

Earned media is essentially any earned press coverage. This may include news stories, articles, interviews and reviews in print or online publications that are not directly paid for by an advertiser nor created by their own marketing team. These types of exposures can build credibility with potential customers, as these earned stories increase your company’s visibility and establish relationships with influential media outlets.

This type of media is different from other kinds of marketing because it is not paid for directly. Instead, companies and individuals receive earned media as a result of their actions or achievements.

Many companies use paid media to promote their products and services. Paid media is when a company pays for advertising space or airtime. This type of advertising is very common, and it is used by many businesses to reach new customers.

Another type of marketing is called owned media. Owned media refers to content that a company creates and controls, such as websites, blogs, and social media accounts. Companies often use owned media to share information about their products and services with their customers. Content marketing and SEO articles are both kinds of owned media.

Earned media is different from both paid and owned media because it is not controlled by the company. Instead, the company receives earned media as a result of their good deeds or positive actions. This type of marketing can be very powerful because it helps companies build trust with their customers.

Earned media is a valuable form of publicity because it is seen as being more trustworthy than paid advertising. Consumers are more likely to believe an article or social media post that is not sponsored by a company than an ad that is. Thus, earned media improves a brand or company’s online credibility because it is third-party validation.

When a company has earned media, it means that independent sources have talked about the company positively. This is important for online credibility because it means that people are not just taking the company’s word for it, but are instead getting information from sources they trust. Additionally, earned media can help to attract new customers and investors by showing that the company is well-respected by others in its field.

Earned Media Pr Company

How can my company get earned media? Do I need an earned media PR company?

Earned media can be obtained in several ways. Sometimes journalists will write about a company or product without being approached by the company’s PR team. However, most of the time companies need to actively pitch stories to journalists in order to get coverage.

There are many PR companies that specialize in getting earned media for their clients. These companies have relationships with journalists and know how to pitch stories that will be of interest to them. They also have access to tools like tracking services that can show how much coverage a client is getting online.

Is PR earned or owned media?

It can be either, or both. PR could be considered earned media if the PR firm is pitching stories to journalists and helping companies get earned media coverage. However, it can also be considered owned media if the PR team is simply creating content for the client’s own media channels, such as social media or their website.

Are Instagram collabs earned media?

For the most part, endorsements by influencers on Instagram, TikTok, and other social media platforms are not earned media. There is a reason that Instagram influencers are often called “brand ambassadors.” That’s because in most cases, the influencer is paid to feature the brand in their post.

Before this kind of marketing was commonplace, Instagram followers sometimes did not know that the influencers were being paid to feature the brand, so they essentially interpreted brand collabs as earned media. Now, however, most people understand what’s really going on. While this kind of marketing can be very effective, it’s not really the same thing as earned media.

This isn’t to say that all Instagram influencer endorsements are illegitimate. Sometimes, an influencer will genuinely like a product and decide to promote it on their own. But in most cases, the influencer is being compensated for their endorsement. This can create a conflict of interest, as the audience may not be able to trust the opinion of the influencer if they’re being paid to promote a product.

What are some kinds of earned media platforms?

Earned media platforms can include magazines, podcasts, and many other types of media.

Magazines can be a great way to reach a large audience with your message. They can also be a great way to build relationships with potential customers and partners. Many magazines also have online versions, which can give you even more exposure. Depending on your company, campaign, and budget, it may be more valuable to target either niche publications or larger mass-market publications.

Niche publications such as trade magazines and industry blogs have smaller audiences, but their big advantage is that the audience is already interested in your product category or industry. For B2B businesses, this small but focused audience can actually be much more valuable, because it raises your profile and builds credibility within the community of people who are in a position to become customers.

Mass-market publications are read by a much larger audience, so they are better for increasing overall visibility. For generating sales, however, earned media in major publications may or may not be the best option – it depends on many factors including the specific product or service you’re trying to sell or promote.

Getting coverage in famous mass market publications is also much harder, so if you’re working with an earned media PR company, it’s likely going to be significantly more expensive. An earned media PR company can discuss with you which option is better or more cost effective for your specific situation.

Earned Media Pr Company

Podcasts are another great way to reach a large audience with your message. They can be a great way to build relationships with potential customers and partners, and they can also help you to create an engaged community around your brand or product. As we enter 2023, the number of podcasts out there is truly huge, and their audiences vary a lot.

Before trying to get earned media coverage on a podcast, it’s helpful to identify specific podcasts to target, whether because their audience is very large, or because it matches your target market very well. It’s also great to target podcasts whose tone dovetails well with your brand identity, i.e. your company’s public “personality.” Consulting with an earned media PR company is another great way to figure out how to pursue podcast coverage effectively.

TV news coverage can be a powerful earned media tool. When a station airs a story about your company or product, it is essentially free advertising. The story will reach a large audience, and it will be seen as unbiased, third-party endorsement.

That said, TV news coverage is not always easy to obtain. You will need to make a strong case to the news station, and you may need to provide footage or other materials. And even if the station agrees to air a story, there is no guarantee that it will be positive. So you should always be prepared for both positive and negative coverage.

If you can get good TV news coverage, it can be a very effective way to promote your business or product. But be prepared for the potential downsides, and make sure you are working with a reputable news station.

There are many other types of earned media platforms that you can use to reach your target audience. The key is to find the ones that will work best for you and your business, and then to use them effectively to achieve your goals. A good earned media PR company like Loaded Media can help you decide what your best options are.

Why Choose Loaded Media For Your Earned Media PR Campaign?

Earned media can be an incredibly powerful form of advertising – but only if you do it right. Choosing the right earned media PR company is key to success. Here are just a few of the reasons why Loaded Media should be your go-to earned media PR company.

At Loaded Media, we know earned media inside and out. We work with journalists across a variety of industries to ensure our clients get the most out of their earned media campaigns. Our reputation as one of the top earned media PR companies speaks for itself. Check out our press page for examples of some of the amazing press coverage we’ve gotten for our clients.

At Loaded Media, we understand that earned media success hinges on getting your story out in front of the right people at the right time – that’s why our team will strategize your earned media campaign with precision and skill. Once our strategy is in place, we’ll figure out the best approach to ensure maximum distribution and reach for your message.

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