Loaded Media Offers Digital Marketing Consulting Services to Suit Your Brand’s Individual Needs
Target your core demos, expand your brand visibility, and turbocharge your business with our talented team of digital marketing wizards.
“Digital marketing” is a massive umbrella term that covers an ever-growing range of techniques and strategies. It’s an incredibly diverse category, and many businesses dipping their toes into the digital sphere find themselves instantly overwhelmed. Much of the received wisdom held over from traditional marketing no longer applies.
Does location matter?
As a hypothetical example: let’s say your business is located in Charleston, South Carolina. You might naturally assume the best course of action is to search for a digital marketing agency in South Carolina. Traditional business logic supports this choice – after all, you’d expect a local vendor to be better attuned to the local market. But outside a handful of industries (e.g. restaurants, event planning, various in-person services), location is no longer a major constraint on your marketing opportunities. Even if you’re marketing to people within a specific area, you can just target ads by location on Facebook.
For this reason, it’s more common and arguably better to seek digital marketing consulting services from an agency that specializes in marketing your specific category of business (e.g. a large enterprise digital marketing agency) or a firm that does digital marketing for plumbers) or marketing to a specific category of customers (e.g. marketing to Generation Z).
When location does matter
One big exception to the “specialty over locality” rule is in industries that are overwhelmingly concentrated in one or two cities. For example, if you’re an entertainer or a business that mainly serves clients in the entertainment industry, you really do want a marketing company with boots on the ground in either Los Angeles or New York City (Nashville, Austin, Atlanta, I love you, but it’s not the same).
Loaded Media’s location on The Lot, a bustling film production facility in West Hollywood, makes us an excellent choice for entertainment and creative professionals looking to build up a personal brand online. Combine this with our staff’s decades of experience working in the industry, and it’s clear we offer a major advantage over ordinary small business digital marketing consultants.
Publicity and Digital Marketing
Although Loaded Media is first and foremost a digital publicity agency, Loaded Media treats publicity as a component of digital marketing as a whole. Thus, we take a big-picture approach to the challenge of building online presence, and our publicity strategies are tailored to synergize with the other digital services we offer. Our publicity packages could really just as accurately be described as digital marketing consulting packages.
Here’s a brief overview of some of the techniques that Loaded Media’s digital marketing consulting services can help you navigate:
- Content Marketing – drawing attention to your brand by creating online content (videos, blogs, etc.) that people in your core demos actually want to watch/read
- Pay per click – ads on an online platform like Google or Facebook that you only pay for when someone clicks on them
- Search Engine Optimization (SEO) – a diverse set of techniques used to increase your website’s ranking on Google and other search engines.
- Search Engine Marketing (SEM) – paid placements that put you at the top of search results.
- Social Media Marketing – using social media to interact with customers and drive up engagement through influencer marketing, collab posts, and other non-pay-per-click methods
What They Say About Loaded Media
“Launching a brand new restaurant is no joke. When we first opened, customers raved about our food, but word-of-mouth still wasn’t drawing in new business quickly enough.
Then we hired Loaded Media to rebuild our website. The new site looks beautiful, but even better was the SEO optimization they did behind the scenes, which bumped us up in Google searches and increased overall traffic to the site by 500%. Our business is now thriving thanks to our gorgeous new website!”
Traci Phan Davis
Owner, My Lai Kitchen
“Our customers had trouble finding us online in the sea of competitors online. Loaded Media was able to put out articles about us, help our SEO and get us a Google knowledge panel. Our sales have gone through the roof!”
“Luxury real estate in Los Angeles is extremely competitive – some of my competitors are literally TV stars. In order to stand out, I needed a website with the same level of classy, luxe aesthetics my clients were looking for in a home. I also needed top-notch SEO to drive traffic to the site in the first place. Loaded Media absolutely delivered on both.
The site is visually stunning, and I’m already seeing results from boosting my Google search ranking via SEO. Thanks, Loaded Media!”
Real Estate Agent, Broker, & Underwriter