WEBSITE ARCHITECTURE ANALYSIS
If a web page is not indexed it cannot generate traffic from search engines. In most cases, sites do not get seen or “crawled” in their entirety because of either how they are built or because the necessary pieces for the search engine to view the site are not there.
Estimates show that only 20% of all material online is being indexed by search engines. If your website has a thousand pages, but only a few of them are indexed, your website will only get a small fraction of the traffic it could potentially receive. The more pages you have indexed, the more keywords your site competes for. When your whole website is indexed, all of the pages will represent many different combinations of keywords to be searched.
Loaded Media will analyze your site and review the necessary changes. From there, a plan will be formulated to make those changes necessary to produce maximum results.
KEYWORD RESEARCH
Without the proper keywords, your site could be afloat in the middle of an ocean of websites with little chance of being found. In order to see results, sites need to have targeted keywords that people will search to locate your site within search engines.
Loaded Media will research your competition as well as your target market’s search habits to pinpoint the people you want to find your site and increase your revenue.
MARKET RESEARCH
If you don’t know what your competition is doing then you may not be setting the bar high enough for you and your company. Analyzing your top competitors to examine what it is that makes them successful and making positive adjustments to your company is the key to bringing your company to success. This same philosophy can also apply to search engine marketing. Loaded Media researches the top competition in your company’s market to make your site stand out among them.
INTEGRATION OF KEYWORDS AND PAGE DESCRIPTIONS INTO THE SITE AND SITE COMPONENTS
At this stage your site will be updated with all the keywords and descriptions that were discovered from the previous steps.
SEARCH ENGINE SUBMISSION
Each site has a different format for successful submission. Loaded Media submits to all the top search engines and manually checks each to assure proper submission.
TARGETED LINK BUILDING
Search engines today use sophisticated programs that take many variables into account for their ranking. Having links to your site from other reputable sites similar to your target market helps increase your site ranking significantly.
Loaded Media will review the linking possibilities with you and contact the sites for linking opportunities that will help raise your rank on search engines.
SEO EDUCATION
To properly stay on top of search engine ranking you will have to be educated on the basics of optimizing any text that you may post on your site in the future.
Loaded Media will set aside time to speak with you on these points and make sure that you know what’s needed to continue to stay on top.
REPORTING
After Loaded Media has executed the initial plan for your site we will then report in regular intervals to you the results of the search engine marketing progress.
ONGOING ADJUSTMENTS
As Loaded Media reports on your sites progress, adjustments will be made to optimize your site to increase traffic even further.
WEB MARKETING (PPC – pay per click and other paid promotional services)
Loaded Media can assure that targeted traffic is being driven to your site using website promotional services such as PPC and paid inclusion. The costs for the services vary greatly depending on the type of business you have and the type of visitors you are targeting. Loaded Media has experienced website marketers that will set up and manage your website marketing campaigns.