The Complete Online Marketing Plan
The LoadedAdvantage™ online marketing plan begins with an evaluation of your website, targets, goals and competitors. Our approach is to bring together all of the key elements on the Internet today, to build a comprehensive solution tailored to your specific needs. We will work with you to establish a budget that makes sense for you and your goals.
Contact Loaded Media and get started today!
Online Marketing isnít just Search Engine Optimization (SEO) anymore. Optimizing your site for the various search engines such as Google, Yahoo, MSN, and the like is only the foundation of building an Online Marketing Campaign that works and increases revenue.
Everyone that has a site wants more of it. Why? Think of it this way: If you are selling the best widget the world has ever seen, and your store was on a back street out in the middle of nowhere without a sign, how much business do you think you would get?
In the real world, the mantra for starting a great business is "LOCATION, LOCATION, LOCATION!" The better the location you have, the more traffic drives by your business, and the better chance you have of converting that traffic to real dollars. The same rules apply to the web. The size of your online footprint will help your site move to a more prominent virtual position and drive site traffic. That site traffic, coupled with an easy-to-use, well-made and kept site, will convert into the revenue that you are truly looking for.
To increase your virtual positioning footprint and better your location takes an online marketing plan and the professionals to execute it. Loaded Media Web Solutions has these resources available and the expertise to design an online marketing plan for your business and put that plan into action.
Putting yourself or your company all over the web without an online marketing plan or purpose might help, but it cannot yield the same benefits that an online marketing strategy would. The object is to design a plan that fits with your target market and your companyís distinct personality. All or some of the following marketing avenues can be chosen as the proper course and be part of the plan for your Online Marketing:
Search Engine Marketing
Search engines are the central component in the building of your presence on the internet. Increasing your search engine ranking and building your siteís virtual footprint starts with optimizing your site so that search engines can better index your site.
The proper pieces needed for search engine optimization are:
- A website that is well-built, well-organized, and Search Engine Optimized
- Copy that is written specifically targeting your customers
- Keywords for each page with descriptions that make sense
- Page titles that are keyed to the content of the page
- Images tagged with the proper descriptions
- A site map that is optimized for search engines
Just having SEO done to your site does not necessarily mean your site will appear at the top of search engines. Search engines are constantly changing the way they are indexing and displaying their sites. The only way to recognize this and adjust is to be proactively checking, searching and testing on a daily basis with a human eye. Loaded Media checks these things on a regular basis and will recommend the adjustments needed to move your position up.
All the search engines do it. All of them have a different name for it. Whether it is Google Ad Words, Yahoo Sponsored Search or Microsoft Advertising, all campaigns need the same thing. Management. Just setting up a pay-per-click program does not help you achieve your goals. If you do not pay close attention to which key words are converted into sales, you could be paying for people, who have no intention of purchasing your product or service, to click on your site and click out just as quickly. Loaded Media is a program designed and managed in such a way that it will increase your click-to-sales conversion rate, thereby decreasing your cost per customer, all by properly managing and adjusting the program for the best results.
Online Reputation Management
Social networking and social media are now a major means of communication. This raised the need to focus on Online Reputation Management. At LoadedMedia, we safeguard your company and its reputation through our comprehensive online reputation management services.
Loaded Media will help build your companyís reputation through broadening its horizon on the internet. By dispersing press releases and articles throughout the online community, we will help to create a positive buzz about your companyís name and services.
We will monitor and analyze conversations across blogs, social networks, wikis, and other user-generated content to determine your current reputation online. With Online Reputation Management, your company can embrace social media, manage negative content and discover trends in the online market.
LoadedMedia has the experience and the capability to uphold and build your companyís brand reputation to a level of respectability as well as enhance its presence and acknowledgement on the internet in a positive way. Your companyís reputation is our highest priority. For this reason, LoadedMedia will create a customized plan to best fit your companyís popularity and specific needs.
Competitive Analysis Marketing
All it takes for a business to be successful is tracking oneís own business earnings and marketing campaigns, right? Wrong. Numerous studies and examples show that businesses who take into account their competition bring in much more financially per share than businesses without Competitive Analysis programs involved. At LoadedMedia, we will help your business maximize its income and success rate by researching and analyzing your competitionís activity and growth rate the web.
Social Media Marketing
Social Media Marketing can be used as an integral part of forming a businessesí online marketing strategy. When forming your companyís online marketing plan, social media marketing will be used to post your businessí information on sites such as Myspace, Friendster, and Flickr. Social Media Marketing grabs the attention of millions of users worldwide every day. Consumers accessing the social network page are instantly introduced to ideas and comments posted by other consumers. By reading and absorbing information posted by fellow consumers, customers tend to place more trust in the product represented because they are provided with first-hand evidence. Utilizing social networks will also allow your company to interact with consumers through commenting, messaging, blogging, etc.
Not only does Social Media Marketing improve customer trust, but it also reinforces the search engine ranking by building a larger footprint that will increase your virtual positioning. Based on recent statistics and research findings, it yields greater overall viewer interaction. According to data from Forrester Research, about two-thirds of American youth are active in social networking daily; and about one-third of American adults are active. With these figures, it is more probable that consumers will come across a social network site as opposed to a company website in daily internet activity.
Marketing is social networks such as Facebook can effectively raise your brand awareness and help you reach more prospective customers. Allow us to leverage the latest technologies to put yourself ahead of the competition.
Itís here. Video marketing is one of the newest online marketing tools and most companies donít know what to do about it. YouTube is todayís largest and most viewed online video portal worldwide. Loaded Media will customize an online video marketing campaign to fit individual corporationís personality. For example, some businesses have uploaded humorous or controversial skits and commercials to generate attention to their brand, while others have simply been recorded demonstrations explaining an aspect of their company and presenting their site logo. Either way, the public will get a visual glimpse into what your business is all about through one of the most active and popular sites on the internet today.
Blogs and Forums
Blog Marketing is a new and expanding marketing strategy on the rise with businesses today. LoadedMedia acknowledges the potential in blog marketing and will help your business to reach its fullest potential through utilizing this mode of marketing. Although it requires patience and diligence for up-keep, the results and pay-back prove well worth the time and energy. Blogging will help to place your company at the top of the results in search engine findings. Once a new blog is posted, it takes only but a few hours for blog text to come up in Google search results. These types of results are quick and influential in building your corporationís internet presence. Also to further enhance your blogís hit potential, LoadedMedia will post comments your companyís website link on other related blogs, increasing the attention and traffic generated to your businessesí blog and web page.
Along with blogs, online forums are another way LoadedMedia can promote your website. Targeting the right forums and posting positive remarks about your business are integral ways to increase your online standing. We find the key forums that fit your niche and build a relationship with the site and its members by contributing and recommending your services or products.
Adding social bookmark links to your web site makes it easy for readers to save and share your content. Implementing this option encourages visitors bookmark your website on the most popular social bookmark and news sites.
Articles and Social News Voting
LoadedMedia suggests that you write a few articles on a subject that you are comfortable with, or you may want to hire our onsite copywriters to write them for you. Put your site link at the end of the article. LoadedMedia will then make them available for free distribution and publication throughout the internetís Social News Voting sites. These articles, if found valuable online, will increase traffic and your virtual online presence.
Social News Voting sites allow users to share news and articles from your site. The community members can post comments about the articles and vote for or against them. The more votes your article gets, the greater the rank and the probability that it will be featured on the front page of the social news site. When this happens, it gives your company a major short-term boost in traffic. The key to keeping this traffic flowing is to have a compelling product that they will come back for over time.
Why Choose Loaded Media?
Loaded Media, LLC is a place where creativity fuses with technology, innovation becomes a way of life and the professional designer is a lifelong associate. We are a full service web solutions provider that develops innovative solutions, integrating both design and technology. Since 2000, Loaded Media, LLC has been providing the kind of intelligent, creative and insightful web design solutions that deliver measurable results. Working with hundreds of companies of all sizes and every variety, we help our customers by teaching them how to best leverage the web, and its most useful technologies to meet their business and marketing objectives.
Our mission is to be a trusted partner for companies pursuing digital development in multimedia and web technologies. Our goal is to work together with our clients to provide comprehensive solutions that are effective in improving their business presence on the web. We take great pride in the supportive, long term relationships we develop with our clients.